Scenic America is the only national 501(c)(3) nonprofit organization dedicated solely to preserving and enhancing the visual character of America’s communities and countryside (quoted from the “About Us” on Scenic America).
Have you noticed that some highways and interstates are more littered with billboards than others? Or that the older highways meandering through the country are being rerouted or dotted with new billboards and developments that seem to disrespect the scenic view? What about the new cell phone towers or windmills – what are they doing to our natural environment and views, or what is left of them?
Issues (click above) such as these are what Scenic America cares about and works to solve and educate the public through advocacy, publications, workshops, and an online resource center. Read Scenic America’s mission statement and its principles and you will understand that they fit in with the rest of us preservationists and environmentalists and planners. Succinctly, (adapted from the Principles page) Scenic America hopes to protect the distinctive character of existing communities, foster respectful new development, encourage regulatory approaches for scenic protection, improve transportation systems aesthetically and environmentally, prevent mass marketing such as billboards, educate the younger population, and engage other entities to promote a more scenic America.
I had never heard of Scenic America until I was perusing the links on PreserveNet, and I’m surprised to learn that pieces of this organization have been around for over a decade (under a different name in the beginning). And it addresses some of the exact issues that many of us discuss time and time again. Scenic America identifies the tangible and intangible aspects of why some people prefer the old meandering highways than interstates and why some places are more eye appealing than others.
And as for “Change is inevitable. Ugliness is not.” – it is the catch-phrase of the organization. The brutal honesty is just what we need. Scenic America is not tiptoeing around its goals. Keep your eyes open for Scenic America in the news. I look forward to hearing of their success. Read long range plans here.