Five Questions With Emily Laborde Hines on Social Media + Preservation

For years now, I’ve had preservation friends from social media; but, it was only about two years ago that I started to meet my “social media” friends in “real life”. I love making the world smaller and meeting friends who are doing inspiring work. Enter a new series to Preservation in Pink: Five Questions With. In this series, I’ll be talking with colleagues, social media friends, and others I admire to learn some tricks of the trade, hear their stories, and introduce you to more preservationists.

Third in the series is Emily Laborde Hines.

emsontheroad

Emily Laborde Hines

You probably know Emily from her beautiful blog, Em’s on the Road, which highlights her love of travel, travel advice, local breweries +restaurants, local stores, good shopping, preservation highlights and gorgeous photography. Everything Emily writes makes me want to travel (or at least have a good meal + local brew). Find Emily on Twitter & Instagram @emsontheroad.

Emily and I have been preservation social media friends for a while now, reading each other’s blogs and finally meeting in 2013 at the Preservation Conference in Indianapolis. Her career intrigues me as she’s trained in preservation and working in social media. Luckily, Emily was willing to share her experiences with Preservation in Pink readers.

 

1. You’re a preservationist with a career in social media. Tell me about that, please! 

I am a historic preservationist by trade and a social media professional by happenstance.  My family is in the restaurant business and when Facebook started pages I decided that was something our restaurants should do. While I was in graduate school for historic preservation at the University of Georgia I continued to do some freelance social media work for other businesses and non-profits. Right now I’m a communications manager for a craft brewery in Bloomington, Indiana but get my preservation fix volunteering with non-profits and traveling and sharing my adventures on my blog.

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Serious grub #uplandbtown #yum

A post shared by Emily Hines • Writer (@emsontheroad) on

 

2. What inspires you? 

Travel of course. Visiting new places helps you gain a broader understanding of the world and I find that exciting. I took a trip to Turkey as a Maymester class in grad school and it’s one of my favorite trips to date. I wasn’t really sure what to expect but the people were so kind, the food phenomenal, and exploring such an old city was truly incredible. I really enjoyed learning and experiencing their many traditions and weaving through streets that were hundreds of years old it was like walking through a history book.

So many people inspire me… Jane Jacobs will forever be my preservation hero from grad school. “Old ideas can sometimes use new buildings. New ideas must use old building.” – Jane Jacobs

I’m currently reading #GIRLBOSS by Sophia Amorusa, founder and executive chairman of the huge online retailer Nasty Gal. It’s a primer of her life and how she went from having a popular ebay store to one of the becoming a millionaire CEO before age 30 for biggest online retailers in the world.

 

3. If someone asked you to explain the importance of preservation and social media, what would you say?

I think it’s the most powerful tool that preservationists and organizations should be using. To me, it’s the new way to gain grassroots support for projects and to inform and spread the word about the cause in general. A picture is worth a thousand words. For the return on investment, it is a no brainer for organizations to use this tool because it’s next to no cost. Using social media is also extremely valuable because it is the most trackable way to advertise. Radio announcements, flyers, magazine ads have estimated reach but with social media you can see how many people were reached with a post, how many interacted with a post, and how many clicks were made.

You can also find out a lot about your user demographic using social media insights which is really valuable for businesses and organizations to make sure future posts and ads are targeted correctly. In addition, the potential to reach people that don’t identify themselves as preservationists is extremely high. For example one of my favorite Instagram accounts is @oldhouselove which shares old house photos from all over the world some from the profile creators but the majority are crowdsourced from users using their hashtag #oldhouselove.

 

4. What are some of the best skills you’ve learned along the way? 

Networking is the best skill I’ve learned along the way. I’m not the best at it but I have to say all of the jobs and opportunities I’ve gotten in recent years have come from relationships I’ve built with school colleagues, volunteering, social media, or conferences. I think it’s important to always keep learning. There is always more to learn about your discipline which is exciting.

Social media especially is always changing so it’s important to go with it. I was really resistant to snapchat earlier this year and my younger sister showed me how to do it earlier this year and now I’m hooked. It’s turned into a really fun tool for work as well, giving people a behind the scenes look at a business. Writing and editing is essential and I’m thankful both of my degrees had a writing focus because it doesn’t scare me to share my opinions as much as it might for someone else.

 

5. What is one thing you would advise all aspiring preservationists to learn?

Be flexible. I struggled with and still struggle with a lot of the hard fast rules of preservation. I understand that not everything can be saved or can be awarded tax credits but for a cause that often finds itself in the public hot seat, I think it’s important for preservation professionals to give a little here and there. The same is true when on the job hunt. You may not wind up landing your dream job right away and that’s ok – be flexible and open to different possibilities. Although I don’t work in preservation proper, I’m still a preservationist and try to be an active advocate through volunteering and my blog.

Thank you, Emily! Keep up the great work! 

With Your Coffee

Church windows for your Sunday.

Church windows for your Sunday.

Good morning, preservationists! Enjoying some fall foliage? I maintain that weekends aren’t long enough to complete everything you want. Hopefully your weekend has been filled fun and productivity. I have a long list of interesting links from around the internet, so I’ll stop talking and let you read. Have fun! Cheers!

Happy Sunday!

With Your Coffee

Milton Historical Society.

Happy Sunday, friends! Have you been enjoying fall? We picked so many apples last week that I baked three pies this week. It’s fun delivering baked goods to friends. On a more serious note, anyone watch the Democratic debate? Anyone have a big assignment at work? How about midterms? I hope all is going well with you. Did it snow by you yet? In Burlington we had sleet for a few minutes. Yikes! Maybe your Sunday morning is filled with coffee, pie, and some quiet time for reading. Or a good adventure? What are you up to?

Cheers!

With Your Coffee {Monday Edition}

Hackett’s Orchard in South Hero, VT

And, it’s back! With Your Coffee took a break {a coffee break…ha, ha, ha}, but now that fall is in full swing, it’s time to focus on work and writing again and sharing the news. What better way to start than on a Monday?

On that note, hello! How are you? How have you been? Been reading lots lately? The weather has been gorgeous in Vermont and we’re in a stretch of good weekends. Apple picking, foliage, hot coffee, hot chocolate, chili, good stuff. Here are few stories from around the internet, some recent and some I’ve been saving to share.

Coffee cheers!

With Your Coffee

Once upon a playground. Where have all of the swings gone? Old Schoolhouse Common, Marshfield, VT.

Happy Monday, everyone. How was your weekend? Mine involved a lot of coffee, running, and sleeping. In other words, it was good. What do you have in store for this week? While most everyone says summer ends on Labor Day, there are actually a few weeks after that left of summer. Take heart, summer is still here! Here are a few links to get you started for the week.

Have a great week. Enjoy the heat wave. Check out some historic sites.

Cheers!

With Your Coffee

Hammond Covered Bridge, Pittsford, VT.

Happy Monday, preservation friends. Did you have a lovely, computer free weekend? I hope so. Soak in the summer and sunshine while you can. It’s been incredibly hot here in Vermont, but we’re doing our best to recall just how cold it is in the winter. Therefore, no complaining about the heat. (Okay, I have complained about the humidity when I’m running). Here are a few links to get your brain going this morning. Read anything good lately? Let me know. Have a wonderful last week of August.

  • 52 Places to go in 2015. Have you been to any? I love that foreign, faraway places are included as well as South Dakota and Tulsa, OK.

Coffee cheers!

With Your Coffee

The barn at Goodsell Ridge in Isle La Motte, VT. It’s undergoing a restoration project under the work of the Isle La Motte Preservation Trust.

Happy Monday, friends. Let’s ease into the work week and get the neurons firing again. If you’re like me, you’ve become skilled at avoiding emailing and computer screens on the weekend. It’s a good feeling. Social media can wait – for the most part – until the normal week resumes. Sometimes the news gets me down; there is so much sadness out there. Hopefully these “With Your Coffee” posts provide an antidote to that, at least by giving you good preservation-related topics to consider (and some tangents, too). Here are a few articles from around the internet over the past few weeks.

Have a great week! Cheers!

With Your Coffee

Ongoing rehabilitation is always good to see. South Champlain Street, Burlington, VT.

Happy Monday, friends. Okay, fine, Mondays aren’t as good as Fridays or Saturdays, but a new week is always a good thing. I hope your summers continue to be filled with sunny days, iced coffee, explorations, and your favorite diversions.  Here are a few links from around the web. Read anything good lately? Please share!

Have a lovely week. Anything fun planned? Make the most of the summer daylight! Coffee cheers!

With Your Coffee

A view from the North Congregational Church in St. Johnsbury, VT.

A view from the North Congregational Church in St. Johnsbury, VT

It’s the With Your Coffee Monday edition, as the weekends are much too nice to spend time in front of a computer screen. Wouldn’t you agree? I hope you had a fabulous weekend. My weekend took me to/from central Vermont and north/south on the Island Line bike path in gorgeous weather, both with historic site explorations. What about you? Here are some reads to start off your week:

Cheers! Have a great week. 🙂