Rochester – Preservation in Pink

The media tells us, with valid evidence, that appreciation for historic buildings is on the upswing, and the number of craft brewers continues to grow, and alternate modes of transportation are catching on in urban areas.

Where can you find all of these in one place? Check out Rochester, New York. The Young Urban Preservationists (“YUP”) of the Landmark Society of Western New York hosted its second annual BBB – Bikes, Beer & Buildings – scavenger hunt on Saturday July 11, 2015. Caitlin Meives (UVM HP Alum 2008), Preservation Planner with the Landmark Society, gave me the rundown on the event and the group.

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PiP: Tell me about Bikes, Beer & Buildings.

CM: Bikes, Beer & Buildings is a great way to explore Rochester’s neighborhoods, see some lesser known landmarks, and learn about ongoing preservation projects. Organized by The Landmark Society’s Young Urban Preservationists (“YUPs”), BBB is Rochester’s first bike-based scavenger hunt. The YUPs provide the clues and you (and your team of 1-4 people) hop on your bikes and hunt down the buildings (or architectural features, parks, structures, etc).

PiP: How many years running? Where did you get the idea and the name?

CM: This was our 2^nd year. Last year, shortly after we formed, one of our steering committee members said he wanted to organized a bike scavenger hunt. So we did. Coming up with a clever name for events is always annoying so we thought, “Well, it involves three of our favorite things: bikes, beer and buildings….so why not just call it that!”

Happy participants! Photo provided by the Landmark Society for Western New York.

PiP: What’s the purpose or goal of BBB?

CM: To have fun. To get out and see the city on two wheels. To see the exciting adaptive reuse projects that are happening all over the city. To see neighborhoods, parks, and buildings that a lot of people wouldn’t otherwise see or notice. Big picture, we (the YUPs) are also trying to engage as many youngish folks as possible. There is a an ever-growing community of young people in the area, especially in the city of Rochester, who are committed to their communities and are preservationists at heart.

PiP: Was it a success?

CM: Yes, it’s a big hit and we’ll definitely do it again! This year we had 33 teams and just over 75 participants! We also had a bunch of local businesses and organizations who sponsored the event and provided in-kind donations of their awesome products for our prize baskets.

The beer garden! Photo courtesy of the Landmark Society of Western New York.

PiP: What was the best part of the event?

CM: Watching everyone enjoy a cold beer or the purple “Pedaler’s Punch” that Lux Bar & Lounge prepared for our hot and tired cyclists.

Happy bikers and building lovers enjoying a cold beer. Photo courtesy of the Landmark Society of Western New York.

PiP: Who are the YUPs?

CM: The YUPs are a group of youngish folks interested in preservation and community revitalization. We come from various walks of life and various professions—lawyers, planners, doctors, veterinarians, architects, writers, artists—but we all have one thing in common: we care about our communities and we believe our historic resources play an important role in any community’s revitalization.

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What does “young” mean? Whatever you want it to! We’re targeting those oft-maligned by the media “millennials” (aged 20 to about 40) but, more importantly, we want to connect with like-minded people who are invested in their communities and are young at heart.

PiP: Sounds awesome! Can you offer any advice for groups wanting to do something similar to BBB?

CM: Four tips for you:

You need a dedicated and committed group of organizers. You don’t need a lot of people, you just need organized and committed people. In fact, if you have too many people it can become unwieldy. How you structure the organizing of an event like this depends on the structure and dynamics of your group. I happen to be one of the co-founders of the YUPs and I work for The Landmark Society, the organization with which the YUPs are affiliated, so it naturally falls to me to more or less lead the charge and to make sure we stay on track. In this case, delegating and giving people ownership of a task or an event can be challenging. However, in our 2^nd year organizing this event, I found that people felt much more comfortable taking charge. If your group was formed more organically by people who just came together to form a group on their own, likely you’ll all have that sense of ownership to begin with. Regardless, I think it’s important to make sure someone is the point-person for the event as a whole or for each facet of the event. If everyone is running around doing a little bit of everything and no one is in charge of one thing, things can really easily slip through the cracks. Trust me. We had one or two last minute snafus.
Partnerships are key. Starting an event from scratch is tricky, especially if your group/organization is new and doesn’t have a huge base from which to pull. Our first year, two days out from the scavenger hunt, we had three teams registered. Then one of our partners, a popular local blog that focuses on urban and preservation-related issues, shared the event through its social media. The flood gates opened and we breathed a huge sigh of relief.
Start small and work your way up. You don’t want your first attempt to be a colossal failure. So don’t set yourself up for failure by biting off more than you can chew or by expecting unrealistic numbers.
Learn and adapt. Your event won’t be perfect the first, second, or third time around. But have fun with it, make sure your participants have fun, and get feedback from them.

PiP: Where can we find the Landmark Society or YUP on Social Media?