The term “Black Friday” did not originate in reference to the consumer madness following Thanksgiving Day in the United States. Historically, “Black Friday” refers to September 24, 1869, the day when the gold market crashed at the hand of Ulysses S. Grant. To his credit, he was attempting to improve the economy, but it didn’t go as planned.
“Black Friday” as a shopping day originated in the 1960s, when Philadelphia reporters described the rush of people at the stores on the day after Thanksgiving. However, even before the 1960s, this day was important to the retail industry and Christmas shoppers. According to Time magazine (A Brief History of Black Friday):
As early as the 19th century, shoppers have viewed Thanksgiving as the traditional start to the holiday shopping season, an occasion marked by celebrations and sales. Department stores in particular locked onto this marketing notion, hosting parades to launch the start of the first wave of Christmas advertisements, chief among them, the Macy’s Thanksgiving Day Parade, running in New York City since 1924. The holiday spree became so important to retailers that during the Great Depression, they appealed to President Franklin D. Roosevelt in 1939 to move Thanksgiving up in order to stretch out the holiday shopping season. Roosevelt obliged, moving Thanksgiving one week earlier, but didn’t announce the change until October. As a result, Americans had two Thanksgivings that year — Roosevelt’s, derisively dubbed “Franksgiving,” and the original. Because the switchover was handled so poorly, few observed it, and the change resulted in little economic boost.
Do you shop on Black Friday? Shopping is tempting sometimes because it’s easy to get caught up in the advertising. However, it’s also chaos and according to this Atlantic article, only a few items are actually the best deal. Shoppers beware! But, really, if you choose to shop on Black Friday, that’s fine. Still, can we all agree that it’s just not fair for stores to open on Thanksgiving Day when they are kicking off Black Friday? We spend all day and weeks prior telling the internet for what we are thankful and then we head out to the stores immediately after we finish the turkey and pie? It seems a bit off-kilter.
As an alternative to Black Friday, some towns and cities like Montpelier, VT have “Flannel Friday“ which encourages shoppers to wear flannel and shop at local businesses. If you wear flannel, you get a discount. In other places it’s called “Plaid Friday.” (Vermont likes to be different, of course!)
Saturday November 30, 2013 is Small Business Saturday, an initiative led by American Express to encourage people to shop at local businesses. Merchants, if you’re an American Express member, you’re set. Customers, if you enroll your card and then spend $10 using your American Express card, you can get $10 back from American Express. Check out the full details here and then sign up here!
Shop Small on Small Business Saturday!
Will you shop? What is your preferred day? What is your favorite local store? Share any good links below.