Preservation on the Ground: Norla Preservation Project

Social media makes the world seem smaller and larger at the same time. Smaller in the sense that you come across people with similar interests and crazy six degrees of separation. News travels faster, instantaneously. Larger in the sense that you discover so much more than you knew existed. Best of all, this small and large  social media sphere allows us to meet people taking on exciting projects across the country, and world.

This brings me to introduce “Preservation on the Ground”, a new series for Preservation in Pink that will interview passionate people wrangling preservation projects and living inspiring stories.

The first story here brings us to Kelly Rich in Louisiana and the Norla Preservation Project. Kelly found PiP on instragram and intrigued by her photos, I immediately followed Norla and began asking questions about the project. Want to hear it straight from Kelly? Read on. Below is the interview with Kelly.

The shotgun houses in Shreveport, LA. Photo courtesy of Kelly Rich.

The six historic shotgun houses in Shreveport, LA. Photo courtesy of Kelly Rich.

What’s your 30 second elevator pitch for your project?

Norla Preservation Project is a newly formed nonprofit utilizing adaptive reuse on a project that was set for demolition. We are trying to teach by example that historic buildings that may have outlived their original purpose still have value and potential for something new. We are taking six historic shotgun houses that were marked for demolition and re-purposing them into small business commercial use. We will use the project to promote awareness of our local historic architecture and cultural heritage.

The shotgun houses, boarded up and awaiting this project.

The shotgun houses, boarded up and awaiting this project. Photo courtesy of Kelly Rich.

What’s the overall plan?

Norla’s goal is to complete the shotgun commercial development and lease the buildings to local small businesses. Our ideal property would include at least two casual restaurants, a coffee shop and bakery, a small market selling Louisiana products, a bookstore and gallery, and a piano jazz bar. Once the property is successful and income producing, we will take the profit and adopt another adaptive reuse project. We will also offer preservation education opportunities to the community.

A site plan view of the Norla project. Image courtesy of Kelly Rich.

A site plan view of the Norla project. Image courtesy of Kelly Rich.

How will it be funded?

We are raising money and looking into grant opportunities. Also we are developing several sponsorship and donor possibilities for a state-wide supported project.

The birdseye view of the proposed site plan.

The birdseye view of the proposed site plan. Image courtesy of Kelly Rich.

Who is helping you on this project?

Not sure how to answer this one. I have several representatives from the City of Shreveport and other preservation groups in Louisiana that are guiding us in the right direction. We do not have any developers or corporate sponsors as of yet. We have nine amazing board members and a growing community of volunteers.

Do you have a time frame?

Once we go forward with the donation of the shotgun houses from the city this year, we plan to work with a 18-24 month timeline.

The Shotgun houses.

The Shotgun houses. Photo courtesy of Kelly Rich.

What motivated you to take on such a project?

As a single mom, I had an opportunity to purchase a historic building several years ago. After researching the cost and time requirements to rehabilitate, I regretfully walked away. I hate that story. I gave up too easily. When I encountered another rehab gamble with the shotgun houses, I stepped up with the thought of “Just try.” My motivation came from the realization that if I didn’t do something then, these houses would be gone forever. It started from a mild curiosity of asking questions to a feeling of obligation and responsibility to these houses. I hated the thought of losing a part of history because no one wanted them. And plus I am determined to have an “I told you so” moment….to myself mostly.

Kelly and her daughter.

Kelly and her daughter Madeline in front of the shotgun houses. Adorable! Photo courtesy of Kelly Rich.

Tell me about your background. How did you get interested in historic preservation?

My love of anything old came from my father. He is a wonderful storyteller and one of the most knowledgeable men I know. He would always have a story to tell about an old church or building, and it instilled in me an appreciation of how buildings and houses all have a story to tell if we take the time to pay attention. Ten years ago, I bought my first historic home, joined my first historical association, and fell hard for the historic preservation life. I’ve been active in different historic and cultural groups since.

Kelly showing that the shotgun houses matter!

Kelly showing that the shotgun houses matter! Photo courtesy of Kelly Rich.

Do you consider yourself a preservationist?

It’s definitely part of who I am. I’m no expert in the field of preservation, but I have a desire to learn and consider myself an aggressive advocate for the buildings that have stories that need to be shared. I am a bit of a romantic when it comes to old buildings. I imagine who all might have walked through the doors, what they might have thought about, what they might have seen. It hurts my heart to see them in disrepair because of neglect and indifference. I also have a constant need for a project to obsess over or I go insane.

What or who inspires you? What keeps you going?

I consistently am described as “enthusiastic.” I have had multiple occasions where I start sharing about the project and I get the dubious looks, but by the end of the spiel, their eyes are bright and they’re nodding in agreement. THAT’S what keeps me going…all the skeptics that I can convert to supporters. There’s a teeny tiny (ha!) stubborn streak in me that gets even more excited when challenged. I have learned that passion is contagious and we are trying our best to infect the masses with a preservation minded spirit!

The Norla logo. Image courtesy of Kelly Rich.

The Norla logo. Image courtesy of Kelly Rich.

What can others do to help?

The easiest thing is to share our project with others. Norla is new in the preservation world, and we hope hearing our story might trigger an emotional response and possibly create new volunteers and donors. Once we finalize our budget and timeline, we will plan several volunteer work weekends with a little Louisiana fun mixed in as well.We are working with Adventures in Preservation and the NCPTT to offer these working vacations themed on historic preservation. Keep watching the website or sign up for our newsletter to keep up with updates.

Find Norla on Facebook, on Instagram, and on the project website. And share this video with others! You can see how much passion Kelly has, and we all know that any preservation project could use some extra hands, good vibes, and some funding. Share the love and the good preservation news that’s happening on the ground.

Thank you, Kelly! Kudos for your courage to save these six shotgun houses. Keep us posted on your project progress.

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4 thoughts on “Preservation on the Ground: Norla Preservation Project

  1. apirok1188 says:

    This is a fascinating and creative project! I love repurposed old buildings. If there are more elsewhere, these structures would be attractive to homebuyers within Tiny House Movement and Sustainable Public History initiatives. Will there be a display when the project is complete informing visitors of the buildings’ significance? I am excited to see this project develop!

  2. Chad says:

    What a great effort. Beggars can’t be choosers, but I wish they could save them on site! Love this series. Thanks for sharing.

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